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Why Your Brand Needs to Identify a Brand Character

Why Your Brand Needs to Identify a Brand Character

Brand character is vital to a relationship between a company and a customer, just like it is in any solid personal relationship. A brand’s identity absolutely takes on human characteristics when it comes to how people see and engage with a company. There is no doubt...
What Digital Marketing Means

What Digital Marketing Means

Digital marketing is a general term that means online marketing. Businesses are making use of various digital channels like websites, email, social media and Google in reaching out to their target audiences. Digital marketing is a term that implies online marketing...