Why Influencers are Important in Digital Marketing
Social media has transformed over the years. It is no longer just a social meeting place. It has also become a social marketplace where influencers play a role in how promotional content is viewed. The shape of the current digital marketing landscape gives people...
The Purpose of Social Media for Small Business: Brand Awareness or Acquisition Channel
As your business considers moving into the world of digital marketing, it’s important to consider things like which social media platforms are best for you and whether or not your social media for small business strategy will include social media advertising (paid...
Are Chatbots Taking Over?
Many people work diligently to have their social network accounts stand out. The more followers your social media has the greater perception people have of your business or brand. The way others interact with you is very important to your customer engagement. Your...
Facebook Pixel: What It Is and How It Works for You
What is the Facebook Pixel The Facebook Pixel (sometimes referred to as a tracking pixel or custom audience pixel) is a short code snippet that was developed by Facebook engineers to track the behavior of people that visited your website or see your ads online. But...
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