Building a Strong Brand Identity
Brand identity acknowledgement is essential in today’s business environment. Regardless of the industry that you are practicing your business, it’s imperative that you have a solid brand that will effortlessly stand out amongst all the nearby competitors and, at the...
Does My Small Business Need to Act Like Big Brother?
Whether you like it or not, Big Brother is here. Video surveillance systems are everywhere. However, does adding a video surveillance system to your small business make sense? Does your business need to be acting like Big Brother? Video Surveillance While it’s...
The Purpose of Social Media for Small Business: Brand Awareness or Acquisition Channel
As your business considers moving into the world of digital marketing, it’s important to consider things like which social media platforms are best for you and whether or not your social media for small business strategy will include social media advertising (paid...
Tips on How To Reach And Engage The Millennial Customer Audience
There was a time when connecting to your target demographic with your marketing efforts was easy. With the baby boomers and the generations that came before them, you merely purchased newspaper space in an area that was populated with the demographic that you wanted...
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