As your business considers moving into the world of digital marketing, it’s important to consider things like which social media platforms are best for you and whether or not your social media for small business strategy will include social media advertising (paid...
There was a time when connecting to your target demographic with your marketing efforts was easy. With the baby boomers and the generations that came before them, you merely purchased newspaper space in an area that was populated with the demographic that you wanted...
When you are starting a small business, you need cost-effective computer systems small business and information technology (IT) solutions that fit your limited budget. Should your startup focus on desktops or laptops? Which specifications should you consider? We will...
Many people work diligently to have their social network accounts stand out. The more followers your social media has the greater perception people have of your business or brand. The way others interact with you is very important to your customer engagement. Your...
What is the Facebook Pixel The Facebook Pixel (sometimes referred to as a tracking pixel or custom audience pixel) is a short code snippet that was developed by Facebook engineers to track the behavior of people that visited your website or see your ads online. But...
Dangerous Times Demand Video Surveillance For Your Small Business Unless you're doing something illegal -- like cutting large amounts of illegal drugs or torturing some lower level employee with machetes or the usual goings on from poorly constructed villains in an...
What's your digital marketing strategy? A lot of business owners have a "if you build it, they will come" kind of attitude when it comes to online marketing. They build a website, thinking that it will get the ball rolling for their business, but end up disappointed...
In today's digital age, every business realizes sooner or later that doing IT in-house is more trouble than it's worth. Here at UNIFYmts, we get many clients who come to us because they simply don't have the time and/or resources to dedicate to their IT department any...
Here at UNIFYmts, we love Google AdWords for a variety of reasons, and never hesitate to recommend it to our clients if it fits the advertising needs of their business. But what makes AdWords so powerful? Let's dive in and take a look at what this means of advertising...
With social media providing a public platform reaching millions for little to no out of pocket cost, we've seen an insurgence of individuals using their influence on social networking. From a new line of products and services to events or locations, many companies are...
