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Paid search marketing is commonly known as pay-per-click or PPC marketing. It’s an advertising model in which advertisers pay only when someone clicks on an ad when they appear. This helps businesses get their advertisements in front of potential customers without spending a fortune upfront on traditional marketing strategies such as print media, direct mail, and article marketing. The phrase “PPC” has many meanings in different fields of study. In digital marketing, the acronym is either “price per click” or “pay-per-click.” While these meanings overlap slightly, they represent two different ways of thinking about the same concept. Here are explanations of what PPC means in digital marketing and other fields of study.

What is Pay-Per-Click?

Pay-per-click is an online marketing strategy involving search engines to drive traffic to a website or mobile app. Advertisers pay every time a person clicks on their ad in pay-per-click. This is different from the traditional model where advertisers pay for advertisements that are seen. In pay-per-click, advertisers bid on keywords and make bids based on the number of clicks they receive from a specific keyword or group of keywords. The higher the bid price, the more likely their ad will appear when someone searches for those keywords. Advertisers can also decide how much they want to pay after each click by setting goals and targets in their pay-per-click campaigns. For instance, if you place your goal at 50 clicks, you will be charged only after receiving 50 clicks within a certain period.

The benefits of PPC Advertising

The most apparent benefitS of pay-per-click are:

Measurable and trackable

PPC Advertising is very measurable and trackable. You can see your dad’s actual number of clicks for a given timeframe. This allows you to measure your campaign’s performance and make adjustments as necessary.

Targets specific audiences

With pay-per-click, you can target your ad to a specific audience. For instance, if you are a travel agency, you can target your pay-per-click ads to people interested in booking a vacation.

Fast & Effective

The pay-per-click method is speedy and effective. It allows you to get your marketing message in front of a massive number of potential customers at the same time. You will be able to see the results immediately and make adjustments accordingly.

How we at UNIFYmts offer pay-per-click Advertising through Facebook and Instagram

At UNIFYmts, we offer PPC Advertising on the Facebook and Instagram platforms. This kind of marketing is very effective because it allows you to reach a massive audience simultaneously. People are likelier to click on your ad if they know many people will see it. With pay-per-click ads, you can also choose which keywords you want your ads to appear for and target your audience based on their interest in those keywords. UNIFYmts has many years of experience in pay-per-click marketing. We know how effective this kind of advertising is. We have a team of professionals who will help you create an excellent pay-per-click campaign and ensure it reaches your target audience!

Sometimes, it is easy to get overwhelmed by the amount of content on the internet. It can be hard to find an article that is well-written and informative. We have experience and know what works best when it comes to making money online. You can also check us out on Facebook!

Unify Marketing & Technology Solutions