When it comes to online advertising it’s hard to beat a Facebook ad campaign. With over 2.7 billion users, Facebook is still the king of social media platforms, and its ad system is by far the best way to reach out to new customers online. This being the case, I want to share with you the top three benefits to run a FB ad campaign that will help you take your business to the next level.
1. Growing Followers
People often wonder how to get followers online through social media, but what does this really mean for a business? I would understand if you were tempted to think that more followers mean more opportunities to sell your products or services. But that’s the wrong way to think about social media as a business tool. Instead, social media should be seen as a means to build your brand.
When you use a Facebook ad campaign, you engage directly with your core demographic. This gives you a chance to show them who you are as a brand. This can lead to viral “word of mouth” marketing. Since many people will become fans of your brand, and share it with their friends, families, and coworkers.
2. More Engagement
With engagement, Facebook ad campaigns are great for this as well. The reason engagement is the goal of social media is that no one gets on social media to be sold to. By engaging with your core demographic in a way that makes them feel like they’re important to your brand. You develop a strong sense of brand loyalty among your base.
The biggest benefit is to encourage more engagement with your brand. Through Facebook ad campaigns a portion of those who engage with your brand will ultimately end up in your sales funnel. Then become paying customers. Since Facebook ad campaigns can reach out to so many people at once and zero in on your core demographic. This makes it an excellent tool to drive engagement that will ultimately turn a profit for your business.
3. Influx of Website Traffic
As a rule, you can’t sell on Facebook, and as previously mentioned, you shouldn’t try to. This is where Facebook ad campaigns really shine. They give you a chance to get people from your core demographic off of Facebook, and onto your website. Best of all, anyone who clicks your ad and ends up on your site is “hot” traffic. In other words, they’re interested in what you have to offer which means that your conversions will be better.
Getting Started with Facebook Ads
If Facebook ads have one drawback it’s that it can be difficult to learn how to use them, and managing a FB ad account can be time-consuming. Fortunately, we can do all of that for you. Here at UNIFY Marketing & Technology Solutions, we specialize in helping you to grow your business using cutting-edge marketing strategies like Facebook ad campaigns. For more info on how we can help you use social media to build a stronger brand, draw in new customers, and reach out to your core demographic, click here. Also, check us out on Facebook.