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Why Your Brand Needs to Identify a Brand Character

Why Your Brand Needs to Identify a Brand Character

Brand character is vital to a relationship between a company and a customer, just like it is in any solid personal relationship. A brand’s identity absolutely takes on human characteristics when it comes to how people see and engage with a company. There is no doubt...
Business Marketing Strategy: Pay-per-click

Business Marketing Strategy: Pay-per-click

Pay-per-click advertising is great tool that can be used in marketing to get more people to know about your business. It’s a fact, one of the biggest parts of any business is ensuring people know that the business even exists. For this reason, it is important...
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