Years after the introduction of SEO, the online digital marketing strategy continues to elicit varying meanings and reactions among business owners. Sometimes the technique is applauded, yet other times it is misunderstood, excessively simplified and even disparaged. So, it has become increasingly difficult for even a knowledgeable business owner to understand and appreciate the significance of Search Engine Optimization (SEO) fully. Most company owners still ask us, what exactly is SEO?
SEO refers to the practice of increasing website traffic, value and quantity, by making the website more visible to search engine end-users. Let’s take a look at the importance of SEO as a digital marketing technique for people owning businesses.
Building Brand Awareness
In this digital age, most people hunt for goods, services, and information about companies online. That is why a brand needs to show up at the topmost of search engine results/rankings. Being categorized in upper positions in SERPs (Search Engine Results Pages) is very beneficial. Customers are more likely to trust your business or brand and access your online store if you show up on the fist page of a Google search, for example.
We can help your business get placed higher in SEO for Google, Bing and Yahoo, and increase brand awareness. To achieve that, we implement SEO strategies like creating authoritative links to your website, updating, and refining content, and much more.
When people search for a phrase related to your business and the business is displayed higher in search engine rankings, then its credibility is enhanced in their eyes. If a search engine ranking shows your business as being relevant, an online searcher will definitely trust and visit the website.
More Traffic Generation
When we use this particular online marketing technique, be certain that your business will attract additional traffic.
The advantage of Search Engine Optimization is that it attracts mostly qualified leads. The people coming to your website or digital store were in pursuit of a service or product like yours before stumbling on the site. So the would-be customers are already interested in your product or service.
UNIFYmts has found over the years that SEO work produces higher return rates than other, more customary, forms of marketing. Even most internet marketing techniques cannot match the higher ROI from Search Engine Optimization.
SEO work also includes things like making the site load faster and making it easily navigated. The main focus of this strategy is to enhance the experience of a site visitor.
Unify delivers websites that are clean and well-designed. Our sites keep a visitor interest and ensure an extended stay on the site. Likewise, the presence of relevant website content plays a huge role in keeping the visitor happy. And more views of website pages leads to a reduction in bounce rate.
Stay Ahead Of Competitors
It is common for businesses in the same industry to provide the same products or services at the same price. In such a situation, the fully optimized websites we provide will be more attractive to visitors and potential customers than sites not optimized.
In conclusion, there are a ton of benefits from SEO for online marketing. If you want your business to grow with the implementation of SEO, then you should get in touch with Unify Marketing & Technology Solutions today. Our professional and unmatched marketing service guarantees your business will reach more customers and make more sales. Call us TODAY for a FREE SEO audit on your current site.