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This year, why not give yourself the best holiday gift that your business could ever get, the gift of increased business during not only the busiest shopping weekend of the year, but all holiday season long. Small Business Saturday, also called Local Business Saturday in some places, is coming up again, and as is tradition, one of the dates is reserved for the Saturday after Black Friday. This is a great opportunity to take advantage of a shopping crowd that is already in the mindset to spend money, and is motivated to shop for unique and one of a kind products and services.

The weekend between Black Friday and Cyber Monday is the business time of the year for retailers and service providers just like you. No matter if you are selling knitted socks, ceramic mugs, or festive wreaths, or even if you are a restaurant, salon, or even a dry cleaner that wants to take advantage of the holiday shopping frenzy that is going on, this is a huge opportunity to get the season off to a great start.

Local Shops and Businesses are Essential to The Economy

Brick and mortar stores are the backbone of the economy, and as a small business owner, you should do whatever you can to make sure you take advantage of the opportunities that SBS presents. The good news is that this annual event has major support from major organizations such as the department of commerce, the Small Business Administration, and corporate partners like American Express. Amex provides an SBS portal that allows you to coordinate your marketing plan, gives you advice to get your business ready for the day, and find other businesses in your area that are participating so you can form alliances and partnerships so everyone benefits more from the day.

Announcing Your Participation in Small Business Saturday is Crucial

In addition to the resources and support that you can enjoy through organizations such as American Express, and your local chamber of commerce and merchants associations, you need to have a great marketing team backing you up. We would love to be that team. We can help you craft a social media campaign that spans all major social platforms and a variety of specialized ones, which will help you to get the word out about your business, your participation in SBS, and what offerings you will have available for your customers who visit you over the Black Friday shopping weekend. From Tweets to Posts, to Grams and more we can help you spread the word about your Small Business Saturday event.

Let Us Help You Make The Most of SBS

Maybe not for this year, but if you are a local small business and you want to make the most out of the opportunity that SBS presents, give us a call. We can help you get everything together so that you can get the word out and draw in more traffic on this one of a kind shopping day. Shoppers love to support small businesses by shopping small, give them the best chance by letting them know that you are ready to help them make the holidays bright with the kind of unique offerings that can only be found locally.

Want to learn more about how UNIFY marketing & technology solutions can help your small business? Let’s have coffee and discuss it! Schedule time with us TODAY! 419.740.1010 | [email protected]