Social media has transformed over the years. It is no longer just a social meeting place. It has also become a social marketplace where influencers play a role in how promotional content is viewed. The shape of the current digital marketing landscape gives people influence to promote products or services to their fan base. Their strength lies in the trust and connections they have with their audience on social media platforms. Let’s learn and understand a little more about who these people are and why it is important to engage with them.
Who are Influencers?
Influencers are people with a large online audience and works with brands to get their message to a broader audience. These individuals are well known for their knowledge or expertise in a specific area. Just like a blogger, an influencer makes regular posts on media pages. These pages often generate a lot of feedback from the enthusiastic audience keeping tabs on their opinions. Companies and brands love to use an influencer community in marketing because they have the ear to a broad audience and they can influence purchasing decisions.
Why is Influencer Engagement Important?
It is a very effective marketing strategy
In a very small time, Influencer marketing has gained ground. Research done by Linqia indicates that 86% of marketers have used an influencer in their business and 94% found an influencer effective. When you couple this with the fact that a high number of people trust word of mouth to any other form of advertising you get the answer.
Influencer marketers can provide the audience with the social proof needed for users to start purchasing products by generating content specific to your brand. You may even ask them to offer brand deals to entice more sales leads.
Generating mass word-of-mouth
In this digital era, owning a website is not enough for a business to be successful. Consumers expect the companies to approach them and start up the interaction. The right influencer can take the conversation directly to the consumer in the specific target market. When a social media influencer recommends certain products or service to their following, you are confident that a considerable number of people will get to hear the message. The message is shared within the social networks of the audience.
Specialized High-Quality Content To The Right Audience
When it comes to content creators, influencer marketers take the title. Some marketing agencies create content which does not get the engagement that it deserves. At times companies have to rely on a sponsored post to get the reach the target market. Even so, the involvement may not be as much as they expected. However, an influencer can create content that is highly appreciated by their online audience. It is because they are real and can well relate to the audience. People are able to trust them easily.
Exposure and Increase in Brand Value
Depending on the influencer, there are different exposure levels you can get. However, a high exposure does not always guarantee a high engagement. An excellent place to start is by contacting micro influencers with a smaller target audience in a specific niche. Afterward you can get a macro influencer depending on how big you want to grow your brand.
Questions? Want to learn more about influencer marketing? Contact UNIFYmts TODAY! We’d love to schedule a coffee to chat about how social media marketing can play a larger role in your advertising efforts. (419) 740-1010 | [email protected]