There are plenty of entrepreneurs out there that have all kinds of smarts, all kinds of strategic thinking, and all kinds of success in the last few decades with offline marketing campaigns, but are getting it absolutely handed to them when it comes to websites and online marketing.
We live in the middle of the most competitive business environment that’s ever existed, and it’s all because of the internet and how it has not only connected global markets that were never contacted before, but has also introduced the “always on” small business. It has also provided all the tools and technology that make it possible for ANYONE to create a brand-new business from scratch with about five dollars, a laptop, and an internet connection.
On top of that, customers today expect there to be an online component to your business.
Nearly 70% of all consumers report that they search products, services, local businesses, and restaurants online before they look anywhere else – and that numbers only getting higher and higher each day. Combine that with mobile search, mobile ads, and mobile online capabilities getting more and more prolific and we are looking at the kind of business environment that never existed before. It’s one that you have to succeed in if you’re going to build the kind of business you’ve always dreamed of and lead the kind of financial future most never get an opportunity to experience.
This is why it’s so important that even if you’re running a local only business that you have not only a website set up and running, but that you’re also utilizing online marketing and advertising approaches, social media, search engine marketing, and a whole host of other traffic generation techniques to get eyeballs on your site, learning about your products and services, and clicking the “buy” button as fast as possible!
Your website is your best salesperson
Imagine this for a moment:
You get to take your very best salesperson and give them the ability to have infinite energy, never have to sleep, never have to eat, you never have to take a sick day while serving an unlimited amount of customers at any moment of the day or night on a 365 day a year, 24 hour a day pace – and they would never complain, even for a moment!
Well, that’s exactly what you’re doing when you build an online platform designed to build and grow your business online. You get to use your best sales material, you get to create a compelling argument for your products and your services, and you get to keep your business doors open around the clock without having to spend any extra money – all by taking advantage of the power of the internet!
Online campaigns run on autopilot
On top of that, when you have your website put together by professionals like ours here at UNIFY Marketing & Technology Solutions, you are going to be able to run your online marketing and your advertising on autopilot – as close to “set it and forget it” as it gets.
You’ll only have to create your marketing and advertising campaigns once, but will be able to run them infinitely – adjusting on the fly as necessary to get the best results possible – and you’ll be able to generate results like clockwork.
This not only helps you to systemize your marketing and advertising approaches, but it also helps you to better optimize your business across the board as well. You’ll be able to better protect cash flow situation, profit and revenue numbers, customer lifetime value, and a whole host of other details that you might not have been able to understand completely before.
At the end of the day, there’s just too much leverage that you might otherwise be leaving on the table if you don’t take advantage of online campaigns and an online website in conjunction with your offline marketing efforts.
Utilize offline and online marketing components together with your website and you’ll be able to take your business success to the next level almost overnight, and each improvement you rollout in both the digital and off-line realm will have a positive impact across the board – boosting your bank account at the same time!
It really doesn’t get much better than that, now does it?
Contact UNIFY Marketing & Technology Solutions to get started on your online marketing strategy over a cup of coffee with us! We’re looking forward to meeting you!