Local citations are listings of a business’s contact information listed on a business’s website. For example, if a company has a Facebook page, it can include the local citation for its Facebook page. Businesses’ local citations are essential because they help customers easily find information about the company online. Local citations also allow search engines to identify which companies have similar contact information and make it easier for customers to find businesses when they’re searching online.
It’s essential to cite your local listing properly to be found in search engines and on other websites. If you don’t include your full name, address, phone number, or website URL in your local citation, then you won’t be able to list it on your website or blog because the search engines will not recognize those keywords as part of your local citation. In that case, the search engines will not show your listing in the search results or on other websites.
1. Boosts SEO
This is one of the first and most important benefits of local citation. It can help boost your search engine optimization (SEO). SEO is a ranking system for websites. Search engines use SEO to determine the order of websites in search results. Many factors affect the SEO ranking, but a local citation is one factor that directly affects the SEO ranking. Google uses local citations to determine which businesses are similar; this helps them show similar listings in search results. This saves time for customers and business owners looking for a specific business. Instead of visiting multiple websites, they can type in their search query and see all the similar companies on their website or blog.
2. Improves Business Reputation
Another benefit of a local citation is improving a business’s reputation online. When you create your local citation, you can add keywords that describe your business and its services. On the other hand, you can also add keywords that describe the city and address where your business is located.
For example, if you are a plumber and you want to set up a local citation for your business, then you will probably want to include keywords like “plumber,” “local plumbers,” or even “plumbing services.” These keywords will help customers find your website when searching online because they’re included in the local citation.
3. Lists your Business on Search Engines
Search engines have become very important to businesses. When a customer searches online for a business, they look for information about the business. If the customer is searching on Google or Yahoo!, they will see your listing when they search. If you don’t have a local listing, you won’t be in the search results or listed on other websites that use search engines as their primary source of information.
Setting up a local citation is an essential part of your marketing plan. It helps you get more customers and helps the search engines find your business and show it to customers. Unifymts can help you set up a local citation, and we’ll also provide the marketing services you need to get the most out of your business. You can also follow us on Facebook.