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Responsive design is a relatively new approach to web design. This approach guarantees that visitors to your website have the best possible experience, no matter what kind of device or technology they are using to visit your site in the first place.

An essential part of modern web design is the ability of your website to be responsive. In short, to look good across all devices. This is a fundamental building block that all new websites should be built on – and all old websites should be upgraded to include. In today’s market, you absolutely MUST be using responsive design if you’re going to have any success with your online presence.

There are a whole host of different reasons why you should have responsive design running as the backbone of your website. Here’s a list of the biggest ones:

  •        Mobile traffic is the future
  •        Responsive websites make it easier for your visitors to interact with your business
  •        The major search engine networks consider responsiveness when ranking you
  •        Using responsive design “future proofs” your website

Mobile traffic is the future of the web

According to industry reports, more than 70% of all consumers say that they use their mobile phone to search for new products, new services, new restaurants, new accommodations, and generally new “anything” that they are thinking about spending money on – and if you aren’t capturing that mobile traffic for your business with responsive web design, you’re missing out on a flood of potential business.

Mobile device usage is up, with nearly 50% of people reporting that mobile devices are the only way that they interact with the internet now. The traditional desktops and even (to some degree) laptops that used to be so important for accessing the internet are becoming dinosaurs of a forgotten age, whereas phone screens and tablet screens are getting larger and larger without sacrificing portability.

Responsive design allows your website to adapt to these mobile devices without any issue, maintaining the same design, the same content, and the same navigation as if your website was being shown on a laptop or a desktop screen.

Your visitors interact better with your website when it is responsive

Responsive design also works to adjust the interface of your website depending upon the screen real estate available, but also based on the hardware that is powering the web browser that’s being used as well.

When you have a responsive site built by experts, like ours here at UNIFY Marketing & Technology Solutions, your website will understand whether or not a touch screen devices being used to navigate the site and will serve navigational options that allow touchscreen users to have a much more enjoyable time navigating the site (for example).

This means all the difference when each and every one of your competitors – globally – is only just a quick Google search and a tap or two away.

Search engines focus heavily on responsive design (or a lack thereof)

All of the major search engines, but particularly Google, are interested in one thing and one thing only when it comes to ranking your website – they want to make sure that the content and the usability of your site is going to make for the best possible experience that your visitors could enjoy.

Responsive web design sites are always promoted higher in search engine rankings versus non responsive web design websites, and the gap is getting larger and larger as time goes on. If you want to make sure that your site isn’t shuffled to the back of the list when it comes to search engine rankings (killing your traffic and crippling your business at the same time) you’ll want to make sure that responsive design is powering your web presence.

Responsive design future proofs your website

It’s impossible to know what the internet is going to look like in two or three years, let alone five for 10 years – which is why you need to build a website that is as flexible, as responsive, and as adaptable as possible.

By building your site with responsive design elements, as well as HTML 5 and CSS 3, you’re going to future proof your website as much as you are able to. This will allow you to build and grow on the website “bones” you had built for you from experts like us here at UNIFY Marketing & Technology Solutions without having to start over from scratch, while at the same time guaranteeing that your site isn’t going to collapse should major changes to website infrastructure and coding happen in the near future.

Are you ready to build a new site or update your existing site to with a responsive design? Then contact us TODAY! 419.740.1010 | [email protected]. We’d love to scheduled a conversation with you, maybe get some coffee, and talk about how we can help your website get the attention it deserves.