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Customers are the first thing a business needs for success. A successful method to market to those customers is what you need to make a steady flow of customers continuing to purchase products or services from your business. Social media platforms like Facebook, Twitter, and Instagram are one of those avenues that permit businesses to market their wares all over the world. It may seem simple to market your business on a social platform with a business page and a steady arrangement of deals and promotions, but it really isn’t that easy. You have to make a plan and seek out methods that truly engage your customers. Creating a real connection with your audience is the only way to truly have success with social media marketing. Here are some tips on how to promote a business using social media management.

Connecting on Social Media

The first thing you have to do when creating posts on social platforms is to seek out content that will connect with your consumer base. You need to make a plan to figure out who your target audience is and what platform will be the best to reach them.

One thing that’s helpful is to figure out a way to create a post that your customers will connect with to a level that they will want to share it with their friends. By that extension, their friends may have similar interest with the product and also want to share the post with their group of friends.

Another type of content that is helpful to put out there for your customers is something that they feel included with. Sometimes businesses create a contest with some kind of shareable content that allows customers to feel connected to the business. This may involve doing something creative and sharing it with the company tagged in the photo. The company then chooses a participant in the contest from the number of photos to win a prize from the company.

Bottom line, either of these options allows a customer to feel connected with your business and more likely to want to shop from your business and willing to share the posts with their friends to give your business more exposure.

Promote and Balance

It’s important to find a balance between offering promotions and other types of content is essential so you do not overwhelm your customers with too many deals. Customers may find your digital marketing strategy intimidating if you’re only posting promotions. Instead, you could add posts about current events or your real life matters that relate to the business. Sometimes it’s good just to find a happy medium.


Response time on social platforms can be instantaneous. You can reply to customer’s direct messages and post comments any time. It’s good to keep your responses quick. This allows customers to feel like you are more accessible when they have an issue. It also allows you to impress your customers with quick and timely responses to their quandaries.


You need to make it easy to find your business profile, so select logos that are noticeable and memorable to use as your business profile picture. You should also choose a business profile name that is related to your own business or the same as your business’s name. Using names and imagery that do not connect to your business will make it more difficult for your business to be found on any social platform.


Most of social media’s billion users go on these platforms for fun. This means you should have some fun with your business profile. You can make posts that are more light-hearted, social, and entertaining for your customer base. If your social posts are too dull or the same old thing, your customers will likely unfollow you and not continue making purchases from your business. Keep your content fresh and engaging to keep your customer base.

Using social platforms to make more customers is an effective strategy. In a nutshell, this means making a plan to connect with your current clients and with future customers. Balance your content with promotions and other posts. Embrace being accessible to your customers. Ensure that your business profiles are findable. Keep the content fun and engaging for your customers to enjoy your profile.

Are you looking for help with your social media strategy? Let’s have coffee and discuss how UNIFYmts can elevate your customer engagement! Schedule some time with us TODAY! 419.740.1010 | info@UNIFYmts.com | unifymts.com/appointment