Brand character is vital to a relationship between a company and a customer, just like it is in any solid personal relationship. A brand’s identity absolutely takes on human characteristics when it comes to how people see and engage with a company. There is no doubt...
Christmas Part 2: There are some hot ticket items on Christmas lists this year. On Best Buy’s Top 20 list there are items like the Xbox One in different bundle packages, Google Home, GoPro Hero5, Fitbit Charge 2 Activity Tracker and more. While according to Elle...
Christmas: If you were born in the 80’s you probably remember watching Back to the Future or The Jetson’s. Hoverboards, flying cars and robot maids were the future. It was hard to imagine that type of technology being tangible. At the time there was still a rotary...
Modern day shoppers have come to rely on other customer ratings and reviews when making decisions on where to purchase just about everything in this day and age. Ratings and reviews drive more conversions than any other type of user-generated content (UGC). Ratings...
The importance and impact of reputation management for a company. When you are a business owner, you have to do all in your power in order to provide quality services for all your customers. But as you can expect, you won’t be able to do that all the time. There are...
