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It’s no secret that social media platforms are an ideal way to advertise your business and increase brand awareness. However, as with anything, there’s a right and wrong way to do it.

To stand out from the crowd and get people interested in what you have to offer, you need to make sure that your strategy is on point. Unfortunately, many businesses make avoidable mistakes when creating a media presence for their company.

Not having a social media presence

This can be anything from not having an Instagram profile to post your latest product line to not having a strategy on which platforms to use. A social network presence is the first step to engaging with your target audience and building a customer base.

Without it, you don’t have access to a large portion of the population. You can’t expect to make sales or get new clients if you aren’t on the same playing field as your competitors. You must ensure that your name is out there and that as many people as possible are aware of it.

Inconsistent Social Media Posting

Many businesses make the mistake of thinking they can throw up a few posts on social networks whenever they want and then call it a day. A social media strategy is a continuous process that will keep your brand name relevant for as long as you want it to.

Not posting for weeks at a time is a great way to let people forget about you and then completely lose them when you decide to come back. Not only does inconsistent posting make your brand look lazy and careless, but it can also hurt your engagement and reach. No one wants to follow a business that only posts when it feels like it.


It’s very easy to fall into the trap of trying to be someone or something you’re not. A big part of your media presence is being genuine and honest with your followers. People can spot inauthenticity a mile away and don’t appreciate it. Being inauthentic shows in your posts, newsletters, social network comments, and everything else your company does.

Being inauthentic is essentially lying to your audience. It’s insulting their intelligence and making them feel like you don’t respect them enough to be your true self. No one wants to be a part of your social network presence if you’re not being honest and upfront with them.

Not knowing their platform

This is especially true for businesses that decide to post on more than one platform at a time. Knowing what your platform expects from you will help you create posts that are engaging and will, therefore, get more attention. Knowing your platform will also help you avoid some of the other major social network mistakes.

Helpful Services

By avoiding the mistakes above, you can be sure that your social network presence will be strong and effective. You must be willing to put in the time and effort required to make your social network strategy effective. At UNIFYmts, we offer marketing and technology solutions. Social media strategy is not something you can throw together willy-nilly. It needs to be carefully planned out and executed with precision. Contact us through our UNIFYmts website for more information. You can also check us out on Facebook!