The major reason for search optimization has always been to ensure that your website is able to rank ahead of others in major search engines. The primary aim is to ensure that you get plenty of traffic for keywords, or search terms, which are related to your business. It’s all about getting to improve the visibility of your website without having to pay money for clicks.
There are lots of people who believe that that’s not all SEO can do for you. The interplay between driving sales on the internet and SEO is very powerful. When SEO is done the right, it can have a major impact on how sales convert over a given period of time. Search engines do place value on outstanding content and usability. In same way, that is how users tend to set their values.
Below are some of the roles that search optimization can play to help your website achieve better results in terms of performance and increased conversion.
Attracting Targeted Traffic
This is perhaps the most important of them all. If the focus of your search engine optimization strategy seems to be focused on search phrases and terms that are relevant to the product you are selling, then you are likely to be successful getting traffic that is highly targeted to such results. Unless what you are selling is a national brand, it is expected that your search engine optimization efforts shouldn’t be focused on getting to rank for terms that are highly competitive. Avoid competitive terms which have very low rate of conversion for now.
Your major concern should be on long tail keywords that are relevant to whatever you are selling. Users searching the internet using these terms will likely find what they are searching for. These focused shoppers can be easily converted into sales, mich more easily than a user of short and competitive keywords. Once you have got a very effective SEO strategy, attracting traffic which can easily convert becomes simple.
Landing Page Development
Search engines have one primary goal which is to ensure that users are provided with the most relevant results for their searches. What this implies is that whenever a seller seems to be searching for Red Nikes, Google isn’t going to be bringing its first result comprising the homepage of a shoe retailer. Rather, what is likely to come up are various landing pages which contain Red Nikes. The reason for this is simple as these pages do contain what such user is searching for.
So, what this mean is that through SEO, you will be able to match user intent in a much better way by showing users the most relevant pages of your website. You may have other pages but, search engines will be showing users the ones relevant to their searches.
If you don’t have a very good landing page that will match a particular keyword or search term, you may not rank for such keyword. This is why a vital aspect of SEO is having to create landing pages which include content that search engines can index, crawl, and rank eventually. Other things that are great for users is contents and relevant category pages. Through these, people will be able to locate what they are looking for in an easy way. This can also help to increase the rate at which shoppers can be converted.
Improved Loading Time
Google has a major aim which is to ensure that its users have the best of experience during searches. This is one of the reasons why it has clearly stated that the time a website takes to load is taken into consideration during ranking. This is because one thing is certain, users don’t like it when websites take forever to open. There has been lots of research indicating that bounce rates increase when load time is high. This can really affect conversion rate adversely.
Sites that load slowly are always penalized by Google. Also, such websites find it very difficult making conversions. When a fast site is delivered, it can mean positive and better user experience. This will help your site in terms of how it ranks and also converts.
Pleasing Users And Algorithms Through The Offering Of Customized Mobile Experiences
One of the major requirements of modern SEO is that users are provided with the best of mobile experiences. In 2015, it was discovered that the Google searches on mobile devices were more than those carried out on desktop. What this implies is that the traffic generated from mobile devices is more than that of desktop. This is why Google usually emphasized the fact that any content which isn’t mobile-friendly isn’t going to rank very well. You can always be guaranteed that Google will be investing with the aim of giving mobile searchers the best of user experiences.
This is why companies will need to make their content mobile-friendly. All these are in a bid to maintain organic visibility. There is also another reason why your website will need to be mobile-friendly, improved user experience. This can only bring about more conversions. It doesn’t really matter whether your aim is to provide a better mobile experiences or to please Google, these actions will increase your ranking and conversions.
In the case of SEO and working to improve your conversions, the both of them can influence each other in a way that is positive. Search engines seem to place more value on usability as compared to before. This implies that your website’s user experience will be improved once you follow SEO best practices. Also, once your focus is all on usability for the purpose of conversion, you can still get your site updated with SEO practices that are modern and effective.