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Hearing the phrase “SEO changes in 2020” oftentimes seems like an exciting enterprise. However, you might not think that way once you get finished reading our blog.

Well first, what is SEO?

Search Engine Optimizations, or SEO, is the process of increasing the quality and quantity of your website traffic by increasing the visibility of your website to users of a web search engine, such as Google and Bing. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors, and the purchase of paid placement.

Big changes are coming next year. You need to be prepared, particularly when it comes to voice search and recognition. We have a few stats to mention before we move onto the “meat and potatoes” portion of why we are here.

1) More than 30% of all mobile phone users use voice recognition at least once a week.

2) At least half of all online searches will be conducted using voice activation by next year.

3) More than 50% of every household will have a voice speaker in the next two years.

There is no reason to be scared, but you do need to prepare for what is coming next with SEO changes in 2020.

It will get to the point where voice searches will override a text search. We boiled down everything you need to know into two sections.

The Google Box

How do you get an answer to your questions now? You get them in the form of a snippet. Sometimes the answer comes back with results that are not even related to the search. The voice search does things differently due to the fact there are no algorithms involved.

The best way to get the results you want is to focus on long-tailed keywords. You also need to be clear. Sometimes the box does not know how to respond to an unclear search. That is why it bounces back anything. The voice speaker listens to what your voice is saying.

The other problem comes when your main search does not hit all the intended targets in the search. The idea is for your brand to override the competition. Hitting every target, including the target domain and featured snippet, is part of the process.

Your Brand

The brand trust will start to become more involved next year. Brands build traffic and loyalty through their trust. Voice speakers are going to become a big part of that trust. Your brand could suffer if you are not using voice tools.

Developing a relationship is going to be more important starting next year. Google can kick you out due to low ranking numbers. The higher the numbers. the more your customers trust you and what you offer.

That is why you need to get on board with the latest technology with voice recognition. Not using voice recognition could cost you business starting next year.

One tool you can install is something called

“Amazon Polly.”

The other thing you need to think about is your site being “mobile-friendly.” Moving forward next year, Google is not going to promote a business that is not “mobile-friendly”, especially when it comes to voice searches and reliable links.

More Information

Visit our at SEO page to learn more about how Unify can help you with your SEO in 2020.