Interactive digital signage can be best described as being an electronically powered display platform which can be customized to suit various purposes. For example, to advertise business services or products, spread brand awareness, as well as to provide viewers with various kinds of information about a particular company’s services or products via high definition videos and graphics. The effects of digital signage displays are so profound that many business and marketing experts proclaim that this advertising medium will be worth more than $20 billion by the year 2020. If you’re unfamiliarized with the ways in which this advertising medium can be used to achieve your business’s goal, this article is for you. Let’s take a look at some of the benefits that this platform offers.
Increased Recall and Retention Rate
Statistics demonstrate that digital signage displays with multiple screens are able to capture 4 times more attention than static displays. Interestingly enough, not only do they garner more attention that their static counterparts, they yield a recall rate that is 83% higher than traditional media. Statistics also indicate that 80% of customers visit a store simply because their signs caught their attention. As such, by utilizing digital displays you are guaranteed to increase the amount of foot traffic that’s going into your stores.
Boost In Revenue
Another benefit you stand to gain is a boost in revenue. It’s a well known fact that a strategic combination of videos, images, and text influences purchasing decisions. Brands that utilize this platform experience a 33% increase in sales. Experts proclaim that this increase in revenue is due to the fact that the platform encourages an immersive consumer experience via video wall which leads to more impulse-buys, cross-sells and up-sells.
Unlike posters, brochures, and menu boards, digital signage displays don’t need ink or paper in order for it to convey a message. This in turn leads to a lower maintenance cost as well as to eliminate the need to pay for the storage of marketing materials. By saving on material and printing expenses, businesses will be able to allocate more funds into more effective graphics and content for their displays instead.
Even though its terminology may sound intimidating at first, digital signage displays are actually very user friendly. Regardless of what your business’s objectives are or the message that you’re trying to convey, these platforms can be easily optimized to suit the needs of your business. For instance, in one situation you may want to focus on the theme of a particular season, or holiday. In a scenario like this, UNIFYmts can customize your display to focus on a Halloween theme, or winter based digital menu boards – whatever the occasion may be. This is all made possible by the cloud based platform that is deployed in your business and managed by our helpful staff.
It’s a well known fact that companies who are active on social networks, experience faster growth and a higher revenue than competitors that don’t. One of the most profound benefits this advertising medium enables is the ability to aggregate social media content, weather updates and to display RSS feeds as well. Essentially, because of its ‘digital connectivity’ it can be used to provide viewers with videos about a particular service product in real time, which in turn helps to push brand messaging. Digital signage solutions also enables customers to give invaluable feedback instantly which can be used to tweak weak areas of the business or products in question. And, since people tend to trust companies which feature a social network profile, this advertising platform will not only promote your company, but establish and maintain trust as well.
Regardless of the kind of business sector you may be involved in, digital displays can prove to be an invaluable tool to your business. From acting as an extra customer service salesperson to delivering news about new products/services, a digital display enhances customer experience. It goes without saying that you will experience faster growth, a higher level of trust, and an increase in sales when you have digital signage installed.