Here at UNIFYmts, we love Google AdWords for a variety of reasons, and never hesitate to recommend it to our clients if it fits the advertising needs of their business. But what makes AdWords so powerful? Let’s dive in and take a look at what this means of advertising is all about, and how it can help you grow your business.
- AdWords is Measurable and Flexible
One of the best things about AdWords is the fact that it is a science, not an art like much of marketing. Every input has a definitive output that is both measurable, and scalable. This makes AdWords extremely flexible in terms of budget, and management, allowing us to steadily work towards optimal results for our clients without all the guesswork that other forms of marketing tend to rely upon.
- Faster Than SEO
When our clients want fast results when selling their products or services, AdWords is the way to go. Unlike SEO (search engine optimization) which can take months to make an impact on a business, Google Adwords can produce sales overnight. This is because the ads show up in the search results, and in the Adsense program almost immediately, capturing warm leads, and sending them to our clients instantly.
- More Engaging
Something that a lot of people overlook when considering Google ads is the fact that they have a high level of engagement. While it may sound odd to think of simple text ads or image based ads as engaging, they are designed to capture attention by their very nature. This allows AdWords advertisers to capture the attention of their target demographic, and hold that attention as they are taken to a landing page of some kind. By promoting a high level of engagement right from the start, conversion rates tend to be relatively high.
- Can Control Your Advertising Costs
One thing that must be mentioned when it come to AdWords are the advertising costs. Many people avoid it because they have the idea that it is one of the most expensive forms of online advertising. What they fail to realize is that the costs of running an AdWords campaign is 100% controllable thanks to the ability to set daily spending limits, and other fail-safes to prevent adspend from getting out of hand. This also makes it very easy to find the right balance between adspend and revenue, and get the profit you’re looking for.
- Helps Beat Your Competitors
Running high quality ads on AdWords can be an amazing way to get an advantage over competitors. Imagine this, a competing dental office holds the top spot in the search for “best dentist Arlington.” With AdWords you can have your ad placed above that listing and get most of the traffic. This is especially true if your ad has a high quality score which gives you lower costs in addition to hither positioning. This means that your dental office will be getting more phone calls than your competitor, not bad for a simple text ad.
For more information on how you can make money with AdWords and other digital advertising strategies, go here to check out our website.