What is an SEO audit?
An SEO audit looks at a website and identifies its strengths and weaknesses. We’re not talking about aesthetics, because a website is much more than a beautiful design of colors and graphics. An SEO audit takes into account the totality of the website including it’s backend coding.
Here are the top 5 reasons why your website needs an SEO audit:
SEO Audits Identify Technical Issues
The first reason to get an audit is to identify all of the technical bugs the site might have. One of the main issues that it is going to address is the loading time or the speed of the website. An audit will look at how long it takes for pages load. If it is fast, then your customers will have a better experience while visiting your page. If it takes a long time to load, the customer likely will leave the site altogether. Additionally, the audit will take a look at redirects, site architecture, and crawlability.
Identify On-Page Issues
The second reason is to help to identify any issues on your pages. On-Page SEO looks for optimizations that you can make to your content that make it easier to read for people (and the bots who crawl the pages on your site). There are four elements that are going to be looked during the audit. The first element is the meta title and meta description, which will need to be about 70 characters. The second element is the header, which should read like a headline in a newspaper. The third element is the content that is going to be on your page. The last element is the internal linking, which is how the users are going to be able to navigate the page. Are you sure your pages are optimized?
Identify the Competition
An audit is going to help you to identify any of the competition that you might have. This is one of the first things that you are going to want to look at when you are trying to build an online presence. This is because you need to look at what the competition is doing on their site. Therefore, if you have a good SEO audit, then you will know who your competitors are, what their strategy is, and come up with a plan on how to beat the competition.
When a web page links to any other page, it’s called a backlink. Backlinks are used in Google’s algorithm for search ranking. Therefore, if you have good content on your page with reputable links, then your site will do a lot better in the ranks. You are going to need to think about how many backlinks the website has. You also need to make sure that none of the backlinks are spammy or harmful for your business. Just as quality backlinks can cause an upward trend in your SEO ranking, toxic backlinks can undo that work and considerably decrease your ranking.
SEO Audits Help You Build a Content Strategy
So, you got an audit…now what? The SEO audit helps you get focused on your content strategy. Take everything you learned about your site’s technical SEO, On-Page SEO, competition, and backlinks and use the information to come up with a content strategy. Focus on content that speaks to your audience and brings in the most ROI!
Are you ready to get an SEO audit of your website? Start NOW, the, let’s have coffee and discuss how UNIFYmts can elevate your site ranking with our SEO solutions! Schedule some time with us TODAY! 419.740.1010 | [email protected] | unifymts.com/appointment