If you’re wondering if blogging will help your website’s SEO, the short answer is yes. That being said, there are many reasons why this is true. In other words, different factors of blogging can contribute to the overall positive performance of your website. In a lot of ways, you can look at it as the engine that keeps your website running. If not operated correctly, it can slow down or even put a stop to your website’s progress altogether. To give a short description of what exactly a blog is, it is a sharing or posting of an informational discussion that answers any questions or contributes to ideas. This is important to understand because search engines are quickly getting better at recognizing any blog post that doesn’t fit this general description. If your website’s blog is not informational in any way, search engines will make sure to deduct from your website’s ranking on their system. Even worse, they will also make sure to prioritize other websites above yours in terms of rankings. As we can see, it’s essential to understand the right way to blog. So, now that you know that blogs can indeed help with your website’s SEO, here are 5 of the many ways it helps in doing so.
Search Engine Optimization is all about rankings. It consists of ranking on search engine results, ranking a website page and, ranking for keywords. Speaking of which, there is no better way than to rank for a keyword than through blog content. In fact, as far as organic search is concerned, it is the only way.
In addition to your blog being informational, another factor that search engines take into account is relevancy. In other words, your blog has to be current and match the topic that was searched for. Any blog that does not meet this requirement simply won’t get ranked high enough, if at all.
A bounce rate is a time in which it takes someone on your website to leave it. This rate can be analyzed on the web page or website level. That said, the goal of a bounce rate is to keep it as low as possible. This means that your website visitors are engaged and more likely to convert.
The next step after a properly organized blog is link building. More specifically, making internal links within your website. In a nutshell, interlinking allows for search engines to determine which pages on your website are important. Those pages are then eligible to receive better rankings for their own keywords.
Last but not least, what blog traffic allows you to do is connect with your targeted audience through your website. While this is not a direct contribution to your website’s ranking standings, it allows you to keep potential clients coming back to your website. Overall, this will contribute to the growth in other direct SEO strategies that will help your website grow.
Are you ready to start blogging, but don’t have the time? Or maybe you’re not sure what specific topics to write about? UNIFYmts is here to help! Ask us how online or by calling (419) 740-1010.
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