Why Small Business Owners Should Use Email Marketing

Are you an owner of a small business? If you are, what marketing technique will give you the greatest ROI? For every dollar you spend on email marketing, your ROI is $38. Do you think any other marketing technique will give you a greater ROI? We doubt it.

Email has grown tremendously over the past few years. Furthermore, it is predicted by the year 2020 three billion people in the world will be using email. As many as 205 billion emails are sent every day, and that number is expected to grow at a three percent annual rate exploding to 246 billion users by the end of 2019. These statistics simply make the point that everybody is doing it, so why not you?

The Benefits of Email Marketing for Your Small Business

Email Marketing Allows You to Reach People on Any Device

The Digital Trends online site reports a recent survey of American adults found that as many as 92 percent of them own a cell phone. That means that email marketing is a tool you can’t afford to not take advantage of. That is because two-thirds of emails are opened on a mobile device. Since 92 percent of American adults own a cell phone, you don’t want to miss contacting them through the use of their mobile technology. Email marketing has the advantage of allowing you to reach people even if their on their cell phone.

You can Market with a Personal Touch Through the Use of Email

Some small business owners think that marketing their products or services will cost a lot of money. However, there is a way to spend very little and accomplish a lot more. “The personal touch” always gets positive results. Email marketing can help you to get that personal touch. The personal level of email communication allows you to listen to possible future customers and current ones as well. You will be able to find out what their needs are.

So, don’t flush huge amounts of money down the advertising toilet. Just spend the time to get to know your audience. Email marketing will strengthen relationships, improve communication, and grow your audience. Email marketing may pay off in the long run.

Boost Sales with Email Marketing

When you build an audience of people interested in updates from your business, you will, most likely, change your way of thinking and come up with new ideas of how to give a boost to your number of sales.

You Can Build Credibility with Email Marketing

Trust is very difficult to get these days, and people only buy from those they trust. As a small business owner, how do you get people to trust you?

You must become known as an expert. You are, most likely, wondering how you can do that. It’s really easy nowadays. Self-publishing makes it possible. According to Roger Dawson in his book “Secrets of Power Negotiating,” people generally believe what they see in the written form. Dawson explains, “If it is said, it could be true. But if it is written, then it must be true.” Therefore, you should portray yourself as an expert in the field of your business and put your knowledge in writing. Then, you simply share your knowledge with prospective clients through email marketing.

These emails will also help you to look professional, increase website traffic to your business’s site, and generate calls as well.

Are you looking for help with your Email Marketing? Let’s have coffee and discuss how UNIFYmts can elevate your email blasts! Schedule some time with us TODAY! 419.740.1010 | info@UNIFYmts.com | unifymts.com/appointment