Why is Website Design and Digital Marketing Important to your Business?

How would you rate your business’ online presence?

Due to COVID most people now spend a substantial amount of their time online watching, learning and purchasing. This has resulted in a shift from traditional marketing methods to digital ones. If you haven’t taken your business online yet, then it’s time to step up your game. Unify Marketing and Technology Solutions is here to facilitate your business’s online presence by offering website design and other digital services.

Website Design

The world is changing, and people are adopting technology devices to help their businesses expand in terms of customers, market, and revenue. Your business needs to have an online presence to break geographical barriers and expand your customer base. A stunning web page design is what you need for your brand to look its best and stand out from the competition. There is more to it than just the way fonts, colors, and other elements are put together on a page; which is why you need a professional to get the job done for you. We not only make your website easy to navigate, but also make sure that the color scheme is appealing, and that the texts are readable.

Why does your business need a well-designed web page?

Your website is a very crucial aspect of your brand’s online presence, which is why you need to have it designed right. It is one of the first things that people look at when they want to know better about a brand. It helps create the first impression. Customers are less likely to return to a website following bad user experience. A well-designed website gives visitors a good perception of your brand, influencing how your site will rank in search engines such as Google. If your site ranks high in the Search Engine Results Page (SERP), then there are higher chances of your prospects finding your business.

Social Media Management

You are probably familiar with different social medial platforms like Instagram and twitter but might not know how beneficial they are when it comes to growing your brand. Social media management is the process of overseeing your business’s online presence in social media platforms. It involves the creation, publishing and promotion of content. It goes beyond posting updates to the company’s media profiles, to engaging your audience with useful content and searching for new opportunities to increase visibility.

We are the best shot you’ve got when it comes to coming up with a game plan for your social media management. Developing a strategy is essential in making your campaigns effective in meeting your marketing goals. You also need to choose the most effective social media platforms and create a viable social media schedule to be able to reach the relevant audience. For instance, Instagram is an excellent channel for brands with lots of visual content, and its audience is more on the younger side. Twitter, on the other hand, is ideal for brands that would like to join conversations about the trending topics in their respective industries. We are here to help you make informed decisions when it comes to social media advertisement.

Why is social media management important?

Most businesses with an online presence seek visibility for their brands and trust that the right leads will eventually go to their website and give business calls. Effective social media management doesn’t leave lead generation to chance. Audience targeting, consistency and CTA option on certain platforms will not only give you a huge following but also get you people who are willing to buy your products or services.

Facebook Advertising

Facebook is the world’s largest social network, with about 2.7 billion active users from different backgrounds. It has a great balance of gender and age groups, making it an excellent platform for brands trying to reach a wider audience. There are several Facebook ads that you can utilize to generate leads to your website. You can choose to promote your page, posts on your page, or your website.

How do you get people to click on your ads and buy your product on Facebook? There are lots of mistakes that marketers make when it comes to running advertisement campaigns. At Unify Marketing and Technology Solutions, we understand the dedication, diligence, and hard work it takes to come up with a successful Facebook advertisement strategy, which is why we are what you need to take your business to the next level.

How is Facebook advertising helpful in lead generation?

You are much more likely to reach your ideal demographic on Facebook if your product is a niche, location and age focused since the platform allows for a focused reach. It also allows for better visibility and brand awareness since your company can maximize a wide variety of ad options available.