How to Target the Right Audience

How to Target the Right Audience

When thinking about audience you may think of an image of a theater filled with patrons, applauding at the end of the play.  Maybe you think of a television show being taped before a live studio audience and the on queue laughter or clapping that fills the background...
The Hidden Power of a Customer Review

The Hidden Power of a Customer Review

Modern day shoppers have come to rely on other customer ratings and reviews when making decisions on where to purchase just about everything in this day and age. Ratings and reviews drive more conversions than any other type of user-generated content (UGC). Ratings...